What is Hyperlocal Marketing?


Hyperlocal Marketing is a form if enhanced targeting digital marketing that focuses on small geographic targeting areas and niche demographics within that target area. By utilizing hyperlocal marketing, businesses can refine the audience they market to. For example, say you own a health food store that caters to middle aged females with an active lifestyle. … Continue reading “What is Hyperlocal Marketing?”

Posted on: November 12, 2019
In: Geo Targeted Marketing,Geofencing

Increase Real Estate Marketing results with Geofencing


In today’s day and age, almost everything is done on mobile devices. And this is true for real estate as well. From browsing listings to looking at photos and virtual tours. Today’s home buyers are more tech savvy, and want their information faster. While websites like Trulia and Zillow have mobile apps that allow houses … Continue reading “Increase Real Estate Marketing results with Geofencing”

Event Marketing using Mobile Devices


You’ve spent a lot time planning, organizing and anticipating your big event. Now you’ve got it all planned out, but now you’re worried marketing your event. What if nobody attends your event? All of that hard work will be for nothing. Marketing your event is sometimes more intimidating than the actual planning. After all, you … Continue reading “Event Marketing using Mobile Devices”

White Label Geofencing for Marketing Agencies


DirectPush Local offers white label geofencing for marketing agencies of all sizes. With an agency account at DirectPush Local, you can offer geofencing services to your clients. There are no costs to open an agency account with us, and there is no required minimum spend. How White Label Geofencing can help your agency. With an … Continue reading “White Label Geofencing for Marketing Agencies”

Posted on: July 30, 2019
In: Geofencing,Marketing,Mobile Marketing

What is Geofencing, and how can my business benefit from it?


Traditionally speaking, the term “Geofencing” has been a broad term to describe any marketing method which target people in or entering a specified area. Google defines the term Geofencing as follows: the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters … Continue reading “What is Geofencing, and how can my business benefit from it?”